As you can see at right, they settled on a cover for the upcoming Heather King book, "A Shirt of Flame". The only flame I see is the flaming red hair of the observer in the foreground. A very modern book cover; youth is served (since the woman gazing at the wall looks young) and coffee as well, a drink that merely by its presence connotes the sort of warm feelings you get when you drop by a coffee-cum-book shop. The young lady also seems to have two shirts on for some reason. Maybe it's cool in the room.
It seems a highly marketable cover, and I suppose that's what counts since you want to get the message out. One might've wished for something a bit more edgy, though. It's attractive but looks a bit chic-flicky.