March 02, 2015

I Don't Think I'll Ever View Nutella The Same Again...

Obituary of the inventor of Nutella: 

Each product was exhaustively researched in his two labs, one in Alba and one in Monaco where he lived later, and tested out on board members. (“We eat all day,” one complained.) New technology was eagerly tried. He took five years, it was said, to find a way of bending the wafers inside his Ferrero Rocher pralines. Wherever he went he would visit shops incognito to check that his products were fresh.
The second woman was Maria, the Virgin Mary. He could achieve nothing without her. Each morning he prayed to her and placed his business in her hands. Every year he went on pilgrimage to Lourdes, and arranged for his workers to go. (One company legend was that the shape of Ferrero Rochers was inspired by the grotto there.) A statue of the Virgin, with white robe and golden rosary, stood at the entrance of every Ferrero office and factory round the world. Under her influence, he and his foundation channelled much of his wealth back to Piedmont. It was done, though, with no fanfare, and after a brief appearance in his dark glasses il Signor Michele would, as usual, slip away.
This reminds me of something our mission priest said this year.

"We must wrap our finite purpose within the infinite purpose - to know and love Christ...I read of a dry cleaner who cleaned stains customer couldn't see because his finite purpose - cleaning - was wrapped in larger purpose of focussing on Christ.“

No comments: