He should've read Peggy, lol:
It’s time to admit the Romney campaign is an incompetent one. It’s not big, it’s not brave, it’s not thoughtfully tackling great issues. It’s always been too small for the moment. All the activists, party supporters and big donors should be pushing for change. People want to focus on who at the top is least constructive and most responsible. Fine, but Mitt Romney is no puppet: He chooses who to listen to. An intervention is in order. “Mitt, this isn’t working.”...
The night before he won the crucial 1980 New Hampshire primary—the night before he won it—[Ronald Reagan] fired his campaign manager, John Sears. Reagan thought he wasn’t cutting it, so he was gone. The economist Martin Anderson once called Reagan genially ruthless, and he was. But then it wasn’t about John Sears’s feelings or Ronald Reagan’s feelings, it was about America. You can be pretty tough when it’s about America.
Romney doesn’t seem to be out there campaigning enough. He seems—in this he is exactly like the president—to always be disappearing into fund-raisers, and not having enough big public events.
Also, Mr. Romney’s ads are mostly boring. It’s kind of an achievement to be boring at a moment in history like this, so credit where it’s due: That musta taken effort!
He should stick to speeches, and they have to be big—where America is now, what we must do, how we can do it.
Wake this election up. Wade into the crowd, wade into the fray, hold a hell of a rally in an American city—don’t they count anymore? A big, dense city with skyscrapers like canyons, crowds and placards, and yelling. All of our campaigning now is in bland suburbs and tired hustings.
Be serious and fight.
Party elders, to the extent you exist this is why you exist: Right this ship.