"One did not go to Ebbets Field for sociology. Exciting baseball was the attraction, and a wonder of the sociological Dodgers was the excitement of their play." - Roger Kahn, Boys of Summer, written in 1970s, on newly integrated Brooklyn Dodgers post-Robinson.This article neatly illustrates our lack of civilizational confidence and how companies have totally bought into the Skin Color Industrial Complex.
Instead of putting a good product on the field (the "if you build it, they will come" school), the Clippers are so pathetically desperate for Latinos to come to games that it may come to paying them to come.
And you know, there's this foreign concept that people might want to go to a game for the game, not for the team name or the music.
This is also a sign of the lack of assimilation that massive illegal immigration encourages.