From a Wash. Post article:
...This may change, of course, as the blogosphere moves further into the mainstream. Already there are turf wars, low-level spats. No doubt a pecking order will gradually materialize, since even cyberspace operates according to the familiar logic of Animal Farm: All bloggers are created equal, but some are more equal than others. There will be stars, contract players, boffo traffic numbers. There will be a proliferation of advertising on the most visible sites -- there is already, in fact -- and a defiant tug-of-war between the early bloggers and their entrepreneurial successors.
Perhaps I'm being too cynical. If the blogosphere turns out to be a brave new world after all, where logrolling and cronyism fear to tread, I'll be the first to applaud. In any case, there's no denying that the practice is on the rise: According to a recent study by the Pew Institute, up to five percent of all Internet users have created blogs in the last year alone. We do seem to be on the verge of that radiant future in which everybody, as the saying goes, is a critic.