August 12, 2006

The Theology of Beer Labels



I love the classic Beck's Dark label but St. Pauli Girl's has much to recommend it too. It's sort of the yin and yang of beer labels. One is a clean, well-lighted place (masculine), the other baroque and beautiful (feminine). Beck's has clean lines and straightforwardness, while St. Pauli Girl has an attractive curvative and warmth.

Beck's has no picture, only text -- the Aquinas of beers. St. Pauli Girl is personal, there's a picture, and the wandering swirl of the title suggests more of an Augustinian perspective given St. Augustine's more circuitous path to God.

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