October 20, 2026

The Hype Campaign

One of the more interesting facets on how things really work is how the government and the wealthy tried to promote Erika Kirk immediately after the death of Charlie.  

A timeline. Some alleged, some for sure, but all have decent degree of confidence. 

2025

9/5/25: EK revives her 4-month dormant podcast, talks about her pregnancies. 

9/8/25: EK revives her months-dormant X account. 

9/10/25: Charlie is assassinated. 

9/12/25: EK made CEO; is publicly announced a few days later. Gives first address then posts video of her w Charlie in casket.

9/13/25: VanceKirk2028 website purchased. Also approx start date of Monster Lab / Clip It and “Elephant Clipping” short-form video “clipping” pro-Erika operation (astroturfing/influencer amplification).

9/15/25: Google Drive folder containing Erika Kirk / TPUSA-related videos uploaded. Uploads were linked to employees of Enclave and Key, a Las Vegas marketing firm associated with Blake Wynne (described in the coverage as a friend of Erika Kirk’s; the firm has also been tied to a Romanian imprint).

9/22/25: Leaked TPUSA video shows EK celebrating successful funeral & merch sales.

12/18/25: Beginning of AmFest; monster lab does paid campaign. 

12/27/25: Picture of Erika kids shared as alibi of not being at Ft Hachucha via obscure 3rd party. Kolvet using different obscure 3rd party to share info. 

2026

2/22/26: Astroturfed clippers complaint about when they will get paid for EK and AmFest. 

4/25/26: WH Correspondents’ dinner. EK filmed leaving in tears. DoD requests influencers promote the video referring to her as an “emotional asset”. Clippers campaign separately funds incentive for social media hits of same. 

7/9/26: DoD asset “Data Republican” viral post supporting fed narrative. Influencers like Benny Johnson and Poso repeat the message. 

9/13/26 - Charlie Kirk statue vandalized, likely by TPUSA as fundraiser.