State of the Blog Address
From: TS O'Rama; Chief Financial Officer
SiteMeter stats are down this month, and we're going to have to make some reductions to make our June number.
During the 2003 All-Associate Meeting, our CEO Reilly Girtz described the challenges we face given difficult blog markets. Reilly understands that the work we do today to build a great website prepares us for when the environment is more supportive of our posts. As the chief financial officer for Video Melioria...blah, blah,blah my main focus in Building a Great Blog is, of course, Financial Discipline and performance.
Great blogs review expenses as a matter of practice. At Video Melioria...., we call this Challenging the Base and it needs to involve everyone. This is not a project. It is a discipline and it is about continually evaluating our costs as part of our ongoing expense management process.
Our current goal is to permanently remove $125 billion in expenses from our bottom line. This will help us keep our 2003 promise, but, perhaps more importantly, better support our future goals starting in 2004. As bloggers, our role is to uncover why hits are down and what can be done about it. Weather-related excuses are simply not acceptable; it is sunny in Los Angeles every day of the year and their blogs have not been hit.
We should all recommend and decide ways for improvement and then act upon them. Please share your ideas with your Finance Office.
*******the Blog-In News*******
Jeff Culbreath of El Camino Real has an interesting post on blogging. He made the move to blog-city just in time. I concede his point that in the flesh is better, but it's probably a symptom of my preverse desire for speed & efficiency that I say I can read more quickly than I can listen, and I can write more interestingly than I can speak.
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