Walker Percy's old hobby:
Shout the word semiotics across a room today, and the room will very likely shout back at you, "What do you mean, semiotics?" It is a good question and at the same time, according to semiotics, a uselessly subjective question, for semiotics is the study of meaning itself -- or rather how images and words (like semiotics, for example) come to mean anything at all...Put another way, semiotics is about how we derive meaning from context.
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